For digital marketers, their ability to understand customers’ needs plays a significant role in their success. In traditional marketing, with face to face inter-personal interaction, this would have been easy. But in the digital landscape, it becomes a bit difficult. Here are some ways you can understand your digital customers and their needs to plan your marketing strategies.
Considering the dominance of SEO criteria in every form of content that goes up these days, there has been a lot of debate regarding where it would be best to place optimised promotional content. And though opinions regarding this vary, they sort of depend on the goals of the webmaster in concern. This eventually makes the debate settle down a bit considering subjectivity and the varied needs of online content developers.
Google is known to be the market leader when it comes to new age innovations. One of the exciting highlights of the recently concluded I/O conference was its standalone Augmented Reality (AR) project. It is a headset that goes by the codename “Google A65” and that it will use new Qualcomm chips.
iPaaS provides a single platform for data integration, which allows to eliminate the need of huge manpower or specialised software to do manual data entry. Earlier cloud design models a single instance of a running software application, but with software multitenancy, a single instance can use resource sharing. Here's all the details you need to know about this technology.
Google’s recent update created quite a stir when it unveiled the AI based Duplex system at the I/O Conference 2018. The system can actually make phone calls in a human voice for tasks like booking a movie ticket or booking a restaurant table. Instead of the reactive chatbot conversation utilised in customer support functions, the Duplex is designed to be more proactive voice assistant to the users.
In our personal lives, voice or conversation has always been the primary mode of communication. Right from birth, we are taught to hear and recognise voices.
Two decades back, no one would have anticipated the amount of digital content we create, consume, share, monetize, and use across the globe.
Social media has changed the way we communicate and conduct business these days. 2018 will see a paradigm shift in digital marketing with personalised communication on one end of the spectrum and automation on the other. Here are top 5 of the trends that are waiting to happen in 2018.
The conventional way of marketing is losing its charm as the millennial customers are redefining customer experience. The modern customer wants to feel being rewarded by expecting brands to understand…
Influencer marketing, also known as ‘Word of Mouth’ marketing is a marketing concept that has been significantly transforming the way businesses provide value to their customers. It is not possible…