Large marketers are reaping all the advantages in Programmatic Advertising, it becomes essential for small and mid-sized marketers to utilise the benefits that an agency partner can offer, so that they can take the right steps to balance the large marketer advantage.
Google made some major announcements in #GoogleForIndia event for Indian users and also discussed the growth and scope of using Google products
Twitter has officially changed its 140-character limit but the change only means that links, videos and pictures will not be counted toward the limit
Social Media marketing has been a vital part of the overall brand marketing strategy.Social Media is a business necessity. Platforms like Facebook and Twitter have given consumers an opportunity to raise their concerns, provide feedback and engage with brands. Advertising is no longer a one-way street.
Media buying is the process of buying media exposure in form of advertisements to meet certain business objectives such as creating brand awareness or market products and services.
As per a report in Social Media Today, the 20% Ad Image text overlay rule no longer applies post 22nd March’16.
At ad:tech New Delhi 2016, Logicserve Digital had a great experience and was pretty excited and all geared up to exchange digital ideas and interesting opportunities at this impressive digital world conference.
Digital marketing space is getting together for one of the biggest digital conferences in the country, Ad: Tech 2016.Logicserve Digital is excited to attend it and be a part of generating meaningful conversations and being in tandem with the trends that 2016 has to offer for changing the digital media landscape.
Viewable impressions brings additional layer of accountability and efficiency to your brand campaign on the Google Display Network, Advertisers can now enjoy enhanced viewability on GDN.
Google's new method which targets users based on their intent, called as Search Companion Marketing or SCM on the GDN (Google Display Network). The new way to target on Google Display network.