Read more about the article Salesforce and Google Join Hands to Make Customer Insights Better

Salesforce and Google Join Hands to Make Customer Insights Better

Salesforce has recently announced their partnership with Google, and the plan was to integrate Salesforce data with Google Analytics 360 and G Suite. With this partnership between Google and Salesforce, companies will now be able to connect sales, marketing and advertising using Salesforce cloud and Google Analytics 360. This also means that you can connect Salesforce with your G-suite to enhance your customer reach and boost sales.

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Read more about the article Internet of Things and Blockchain – The Intersection of Success

Internet of Things and Blockchain – The Intersection of Success

The Internet Of Things aka IoT has been advancing at a quick pace in the recent years. IoT utilises the millions of objects connected over the net, and facilitates information passing and evolves over time, learning each and every second. Blockchain, on the other hand, makes it possible to record each and everything that has been communicated between objects, at that instant, and make the information available to everyone present in the Blockchain network.

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Read more about the article Email Marketing Trends to Look Out for in 2018

Email Marketing Trends to Look Out for in 2018

Emails continue to be a vital marketing channel. Hence it is pertinent to review your strategy for email marketing going into 2018. This will help you get more returns per dollar spent and make 2018 a good year for your marketing tactics. Here are some new and some ‘already in place’ email marketing strategies to focus on in 2018.

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Read more about the article 5 Hot Digital Advertising Trends for 2018

5 Hot Digital Advertising Trends for 2018

The world of digital marketing and advertising has been going through unprecedented shifts in norms. This is driven by various factors like the GDPR rollout and increasing personalisation of marketing messages. As we move to 2018, let’s check out what 2018 holds for us, digital advertisers.

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Read more about the article Google’s First Click Free Policy for Journalism Articles to End Soon

Google’s First Click Free Policy for Journalism Articles to End Soon

  Google had aligned several protocols to ensure the growth of digital subscription for news articles online. One such move was the ‘First Click Free’ policy that mandated the news…

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Read more about the article 5 Trends Digital Agencies Can Look Out for in 2018

5 Trends Digital Agencies Can Look Out for in 2018

Social media has changed the way we communicate and conduct business these days. 2018 will see a paradigm shift in digital marketing with personalised communication on one end of the spectrum and automation on the other. Here are top 5 of the trends that are waiting to happen in 2018.

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Top 5 Free Marketing Tools Every Digital Marketer Should Use

Marketing tools are indispensable for any digital business. There are various advantages of deploying marketing tools as they help you get an idea about the online marketplace, gather geographical and demographic data, besides keeping an eye on the content strategies of your competitors.

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