Emails continue to be a vital marketing channel. Hence it is pertinent to review your strategy for email marketing going into 2018. This will help you get more returns per dollar spent and make 2018 a good year for your marketing tactics. Here are some new and some ‘already in place’ email marketing strategies to focus on in 2018.
The world of digital marketing and advertising has been going through unprecedented shifts in norms. This is driven by various factors like the GDPR rollout and increasing personalisation of marketing messages. As we move to 2018, let’s check out what 2018 holds for us, digital advertisers.
Two decades back, no one would have anticipated the amount of digital content we create, consume, share, monetize, and use across the globe.
Google had aligned several protocols to ensure the growth of digital subscription for news articles online. One such move was the ‘First Click Free’ policy that mandated the news…
Social media has changed the way we communicate and conduct business these days. 2018 will see a paradigm shift in digital marketing with personalised communication on one end of the spectrum and automation on the other. Here are top 5 of the trends that are waiting to happen in 2018.
When it comes to creating experiences for consumers, always emphasise on the significance of emotions. Add powerful emotions that help you tug at the right strings at the right time.
Marketing tools are indispensable for any digital business. There are various advantages of deploying marketing tools as they help you get an idea about the online marketplace, gather geographical and demographic data, besides keeping an eye on the content strategies of your competitors.
We observed that intent marketing (search engine marketing) plays a better role in understanding the audience preference and will help us (the marketers) better anticipate what they are looking for..
Large marketers are reaping all the advantages in Programmatic Advertising, it becomes essential for small and mid-sized marketers to utilise the benefits that an agency partner can offer, so that they can take the right steps to balance the large marketer advantage.
Google made some major announcements in #GoogleForIndia event for Indian users and also discussed the growth and scope of using Google products
