DOOH Advertising all set to emerge as a huge influencing factor in 2019 and beyond
The Era of DOOH advertising is just beginning. With newer technologies like AR and more, DOOH advertising is all set to become the talk of the town.
Power up your holiday season deals with Chatbots
Chatbots are offering a lot of advantages as the new age AI-based customer support weapon for modern brands. Here are some reasons why the retail sector can find chatbots to be a capable customer support executive during the holiday season.
How to create consistency in co-created storytelling for brand narratives?
Story worlds are nothing but the different pieces of stories created by various experts like advertising agencies, TV commercial production houses, bloggers, video creators, and social media management experts. Here's some tips to help them stay aligned to a singular narrative.
Ways to Augment Digital Campaigns with Offline Ads for Best Outcomes
Digital consumers are increasingly demanding a seamless online-offline experience. Here's some tips on efficiently integrating your online and offline marketing strategies for best results.
Leveraging B2B For Increased Sales Opportunities In Your Venture
Targeting potential prospects and helping them navigate through the purchase lifecycle is an integral part of the B2B sales process. If you are planning to make it big in the B2B sector, here are three most crucial considerations that will help you generate increased ROIs, strengthen the sales team, as well as reach out to targeted purchasers.
How to Augment Programmatic Creatives with UGC?
Any serious marketer would want to know what the customers prefer and their specific pain points, in order to deliver targeted solutions. And User Generated Content (UGC) offers just that. Here's some tips for using this content for your programmatic creatives.
Experience the new Links Report on Google Search Console
Digital marketing experts have seen a flurry of new reports being ported from the legacy version of Google Search Console to the new beta Search console that has completed development and is seeing a limited trial run for now. They now have three more reports added last week. Let’s take a look at what these reports do and how it helps marketers gain useful insights.
How to Overcome the Menace of Fake Social Media Accounts?
Fake social accounts are proving to be a daunting challenge for marketers today. Here are some tips to manage this concern.
Data Transfer Project – The Brainchild of Tech Spearheads
Building a framework and open-source it to people has been in the pipelines for a while now. Finally, Facebook, Twitter, Google and Microsoft have partnered to get together and make it happen.
Tips to Enable Digital Attribution Across Channels and Devices
There is no secret behind the fact that the legacy of attribution solution is limited. The digital path of a consumer gets more and more complicated as it constantly intertwines with other platforms and channels. This has kept the attribution providers from evolving and adapting to the current requirements of survival.