GA 4 Set to be the Only Source of Truth – LS Digital
The Nightmare of User Privacy: It's no secret that we're in the midst of a massive transition, and user privacy is at the forefront of everyone's thoughts. Here is where…
5 Strategies for D2C Brands to Amp Up Their Marketing Efforts This Festive Season
The COVID-19 pandemic took its toll on every direct-to-consumer (D2C) brand, barring a few dealing with essential commodities. But now that things are returning to normal, revenge shopping in all…
8 Ways for Marketers to Get the Most of Their Paid Media Marketing Strategies in 2021
Paid media marketing is getting a boost post pandmic. Read our blog to know, 8 tips for marketers to get the most of their paid media marketing strategies.
The Rise of Video Marketing in the Digital Era
Video content has witnessed a significant surge since the COVID-19 pandemic. Marketers are utilizing video content marketing strategies to reach their targeted audience. Read this blog to know more about Video Marketing.
3 Reasons Mobile Video Advertising is Here to Stay Post COVID
To prevent the spread of coronavirus, a large number of countries, including the USA, UK, France, India, and many more implemented lockdowns. As people were forced to stay at home…
3 Reasons Why You Should Use Predictive Analytics for Media Planning
Predictive analytics uses machine learning and analytics techniques such as statistical modelling to predict future events. In Digital marketing it can be used to make better decisions regarding media planning using predictive analysis
Overcome Uncertainties With Effective Media Planning and Strategy
During Coronavirus pandemic business are creating stragetic media plans to overcome the situation. Effective media planning ensure the fulfillment of short-term and long-term goals that are needed to sail through these difficult times.
Is your Website GDPR Compliant?
General Data Protection Regulation (GDPR) is a data protection regulation that every business needs to comply with if they collect any data on citizens that belong to any of the 28 EU member states. We can help to make your website GDPR Compliant.
Leveraging Age Data To Target Various Generations Through Paid Search
Using age data in your paid search campaigns can help to modify the strategy and get higher conversions. Identifying the different age groups and understanding their general characteristics will help in building an effective paid search advertising strategy.
Tricks to grab attention of consumers having only 8 seconds of attention span.
Key take always on how to advertise to attention deficient consumers.
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