GA 4 Set to be the Only Source of Truth – LS Digital
The Nightmare of User Privacy: It's no secret that we're in the midst of a massive transition, and user privacy is at the forefront of everyone's thoughts. Here is where…
The Nightmare of User Privacy: It's no secret that we're in the midst of a massive transition, and user privacy is at the forefront of everyone's thoughts. Here is where…
The COVID-19 pandemic took its toll on every direct-to-consumer (D2C) brand, barring a few dealing with essential commodities. But now that things are returning to normal, revenge shopping in all…
Paid media marketing is getting a boost post pandmic. Read our blog to know, 8 tips for marketers to get the most of their paid media marketing strategies.
Video content has witnessed a significant surge since the COVID-19 pandemic. Marketers are utilizing video content marketing strategies to reach their targeted audience. Read this blog to know more about Video Marketing.
To prevent the spread of coronavirus, a large number of countries, including the USA, UK, France, India, and many more implemented lockdowns. As people were forced to stay at home…
Predictive analytics uses machine learning and analytics techniques such as statistical modelling to predict future events. In Digital marketing it can be used to make better decisions regarding media planning using predictive analysis
During Coronavirus pandemic business are creating stragetic media plans to overcome the situation. Effective media planning ensure the fulfillment of short-term and long-term goals that are needed to sail through these difficult times.
General Data Protection Regulation (GDPR) is a data protection regulation that every business needs to comply with if they collect any data on citizens that belong to any of the 28 EU member states. We can help to make your website GDPR Compliant.
Using age data in your paid search campaigns can help to modify the strategy and get higher conversions. Identifying the different age groups and understanding their general characteristics will help in building an effective paid search advertising strategy.
Key take always on how to advertise to attention deficient consumers.