Virtual Influencers: The New Face of Influencer Marketing
According to a recent report, 70% of Indians agree influencer marketing has an impact on them. However, brands experimenting with influencer marketing would agree it is an uphill task. The…
Weekend Digital Media Round-Up: Twitter’s First Ad Revenue Share Payouts See Top Tweeters Earning Thousands of Dollars , Google adds Indian regional languages and more to Bard, Roblox is coming to Meta Quest VR headsets & More…
1.Twitter’s First Ad Revenue Share Payouts See Top Tweeters Earning Thousands of Dollars Twitter’s new creator ad share payouts are now starting to flow through – and given the amounts…
Future-Proofing Your E-Commerce Business: Trends and Forecasts for 2023
COVID-19 proved to be a turning point for the e-commerce industry. With physical movements restricted, it made online stores the go-to shopping destination. And while offline retailers have reported an…
Weekend Digital Media Round-Up: Meta Expands Reels Monetization to More Creators, The Uncertain Future of the Metaverse: Trends and Skepticism, Google Unveils Search Upgrades At I/O: Generative AI & ‘Perspectives’ & More…
1.Meta Expands Reels Monetization to More Creators, Updates Payout Process Meta’s updating its monetization program for Reels creators, which will now see creators paid based on the performance of their…
Weekend Digital Media Round-Up: Key takeaways from Meta Q1 2023 revenue report, Pinterest Announces Third Party Ad Placement Partnership, New Update to Google’s Dangerous Products or services policy & More…
1.Key takeaways from Meta Q1 2023 revenue report The Meta Q1 2023 report highlights the active usage of apps owned by Meta, the network’s standing in terms of revenue generated,…
The Evolution of Grocery E-commerce: Trends and Strategies for Success
In recent years, the growth of e-commerce has been evident in almost every industry, including the grocery sector. The pandemic-induced lockdowns and social distancing norms have led to a significant…
Key Trends Shaping the Future of Indian E-Commerce in 2023
The Indian e-commerce industry is poised for significant growth in the coming years, driven by a combination of technological innovation and changing consumer behavior. As we look ahead to 2023,…
Consumer Journey Mapping for Success
Almost all popular consumer brands have emerged as market leaders by offering more than just products to customers. It's all about the integrated customer experience. Right from the ambience of their stores to staff interactions, complimentary services – everything adds to the experience. However, creating an exceptional customer experience is not possible, without a carefully constructed customer journey map. A customer journey map is the backbone of all customer experience programs.