1.X Announces New Brand Safety Measures, in Partnership with Integral Ad Science X will now offer “premium, vetted inventory”, as confirmed by IAS, which will ensure safe ad placement, in…
In the ever-evolving world of retail, artificial intelligence (AI) is revolutionizing marketplaces and reshaping the way we shop. By harnessing the power of AI, marketplaces can enhance the customer experience,…
Optimizing bids is essential for any business to achieve advertising goals and maximize the value of the marketing budget. However, optimizing bids can be a complex and challenging process, requiring…
According to a recent report, 70% of Indians agree influencer marketing has an impact on them. However, brands experimenting with influencer marketing would agree it is an uphill task. The…
1.Twitter’s First Ad Revenue Share Payouts See Top Tweeters Earning Thousands of Dollars Twitter’s new creator ad share payouts are now starting to flow through – and given the amounts…
COVID-19 proved to be a turning point for the e-commerce industry. With physical movements restricted, it made online stores the go-to shopping destination. And while offline retailers have reported an…
1.Meta Expands Reels Monetization to More Creators, Updates Payout Process Meta’s updating its monetization program for Reels creators, which will now see creators paid based on the performance of their…
1.Key takeaways from Meta Q1 2023 revenue report The Meta Q1 2023 report highlights the active usage of apps owned by Meta, the network’s standing in terms of revenue generated,…
In recent years, the growth of e-commerce has been evident in almost every industry, including the grocery sector. The pandemic-induced lockdowns and social distancing norms have led to a significant…
The Indian e-commerce industry is poised for significant growth in the coming years, driven by a combination of technological innovation and changing consumer behavior. As we look ahead to 2023,…