Weekend Digital Media Round-Up: Meta Expands Reels Monetization to More Creators, The Uncertain Future of the Metaverse: Trends and Skepticism, Google Unveils Search Upgrades At I/O: Generative AI & ‘Perspectives’ & More…

1.Meta Expands Reels Monetization to More Creators, Updates Payout Process Meta’s updating its monetization program for Reels creators, which will now see creators paid based on the performance of their…

Continue ReadingWeekend Digital Media Round-Up: Meta Expands Reels Monetization to More Creators, The Uncertain Future of the Metaverse: Trends and Skepticism, Google Unveils Search Upgrades At I/O: Generative AI & ‘Perspectives’ & More…

Weekend Digital Media Round-Up: Key takeaways from Meta Q1 2023 revenue report, Pinterest Announces Third Party Ad Placement Partnership, New Update to Google’s Dangerous Products or services policy & More…

1.Key takeaways from Meta Q1 2023 revenue report The Meta Q1 2023 report highlights the active usage of apps owned by Meta, the network’s standing in terms of revenue generated,…

Continue ReadingWeekend Digital Media Round-Up: Key takeaways from Meta Q1 2023 revenue report, Pinterest Announces Third Party Ad Placement Partnership, New Update to Google’s Dangerous Products or services policy & More…

Consumer Journey Mapping for Success

Almost all popular consumer brands have emerged as market leaders by offering more than just products to customers. It's all about the integrated customer experience. Right from the ambience of their stores to staff interactions, complimentary services – everything adds to the experience. However, creating an exceptional customer experience is not possible, without a carefully constructed customer journey map. A customer journey map is the backbone of all customer experience programs.

Continue ReadingConsumer Journey Mapping for Success