1. Agentic AI will change everything – including marketing Agentic AI, the next wave of artificial intelligence, goes beyond prediction and creation to autonomously perform tasks, potentially transforming marketing by…
1.How AI and automation will redefine consumer personalisation and marketing strategies in 2025 AI and automation are set to revolutionize consumer personalization and marketing strategies by 2025, handling over 80%…
Remember the last time you Googled something? Did you actually click on a website, or did you find your answer right there on the search results page? If you didn't…
Remember the popular Netflix show “Is it Cake”, where participants struggled to determine whether the object in front of them was cake or not? While most of the participants seemed…
The digital world is about to witness a significant development: third-party cookies will soon belong only to history books. Now, imagine these cookies as small trackers trailing you wherever you…
1.AI and 3D technology transforming media industry AI is being used to improve business process efficiency through data analysis and predictive analytics. From a consumer perspective, AI has significantly changed…
1.YouTube Adds Simplified Ad Campaign Creation Within Studio YouTube’s making it easier to promote your videos, with a new, simplified ad campaign set-up option available within YouTube Studio itself, as…
The fast-paced world of marketing presents brands and marketers with a host of challenges. As the industry is in a constant state of evolution, adaptability and innovation become indispensable traits…
1.What’s shaping today’s movie and TV streaming viewer behavior? People—especially Millennials and Gen Z—are reevaluating their relationship with streaming services. [Source: Adweek] 2. Digital advertisers still looking for recipe to…
1.Microsoft Ads introduces faster and easier access to performance data Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and…