The Rise of Zero-Click Search: How Marketers Should Evolve SEO Strategies
Remember the last time you Googled something? Did you actually click on a website, or did you find your answer right there on the search results page? If you didn't…
Revolutionizing Content Marketing with AI-Generated Imagery: A New Era of Visual Storytelling
Remember the popular Netflix show “Is it Cake”, where participants struggled to determine whether the object in front of them was cake or not? While most of the participants seemed…
Future of Third-Party Cookies: Preparing Your Digital Strategy for 2025
The digital world is about to witness a significant development: third-party cookies will soon belong only to history books. Now, imagine these cookies as small trackers trailing you wherever you…
Weekend Digital Media Round-Up: AI and 3D technology transforming media industry, Why Data Quality Matters in the Age of Generative AI, Meta Pushes GA4 Integration, Boasts 22% Conversion Boost & More….
1.AI and 3D technology transforming media industry AI is being used to improve business process efficiency through data analysis and predictive analytics. From a consumer perspective, AI has significantly changed…
YouTube Adds Simplified Ad Campaign Creation Within Studio, Meta Unveils AI-Powered Ad Tools at Newfronts, Meta’s AI tools for advertisers can now create full new images, not just new backgrounds & More….
1.YouTube Adds Simplified Ad Campaign Creation Within Studio YouTube’s making it easier to promote your videos, with a new, simplified ad campaign set-up option available within YouTube Studio itself, as…
Branding in Transition: Top 4 Challenges for Marketers in 2024
The fast-paced world of marketing presents brands and marketers with a host of challenges. As the industry is in a constant state of evolution, adaptability and innovation become indispensable traits…
Weekend Digital Media Round-Up: What’s shaping today’s movie and TV streaming viewer behavior, Digital advertisers still looking for recipe to thrive in cookieless world, 2024 SEO tools & tactics to refresh your strategy & boost performance, and more…..
1.What’s shaping today’s movie and TV streaming viewer behavior? People—especially Millennials and Gen Z—are reevaluating their relationship with streaming services. [Source: Adweek] 2. Digital advertisers still looking for recipe to…
Weekend Digital Media Round-Up: Microsoft Ads introduces faster and easier access to performance data, Google launches new approach to marketing mix modelling, Google allows users to fine-tune Gemini for more precise responses, and more…..
1.Microsoft Ads introduces faster and easier access to performance data Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and…
Weekend Digital Media Round-Up: Microsoft embraces Google’s privacy approach for advertising, Survey reveals vast generational differences in shopping habits, Yes, TV is still the place to be for today’s advertisers, and more…..
1.Microsoft embraces Google's privacy approach for advertising Microsoft has decided to use Google's Privacy Sandbox standards for its advertising services. [Source: Digital Information World] 2. Survey reveals vast generational differences…
Weekend Digital Media Round-Up: Instagram Experiments with New ‘Friend Map’ Live Location Display, Google Ads Checklist: 5 Ways To Audit & Optimize Your Campaigns To Boost Results, How Are Marketers Incorporating Generative AI?, and more…..
1.Instagram Experiments with New ‘Friend Map’ Live Location Display Instagram has now confirmed that it is indeed working on a new “Friend Map” display in the app, which is pretty…