1.Accenture and Adobe to co-develop industry-specific generative AI solutions
Accenture will integrate Adobe Firefly Custom Models into marketing services offered by Accenture Song, to provide clients with the industry-specific insights required to train bespoke models on their proprietary data and brand guidelines. [Source: Social Samosa]
2. Here’s what SEO experts have to say about leveraging SGE in 2024
SGE now offers more comprehensive summaries and source links. Google’s SGE is an interactive generative AI-powered feature that uses existing results to answer search queries. [Source: Search Engine Journal]
3. Google tests out shopping discovery elements, including generative AI for product search
Google’s testing out some new shopping elements to help refine your discovery process, including related style recommendations, body shape matching, and generative AI examples of what you’re after. [Source: Social Media Today]
4. YouTube announces enhanced audience retention analytics tools
The platform is also turning the For You section into a customizable shelf In another effort to boost engagement. [Source: Search Engine Land]
5. Act Now: your ads measurement & privacy readiness plan for 2024 & beyond
Stay ahead of the curve with Google’s ad measurement privacy plan for 2024. Discover what changes are coming and how they will affect marketers. [Source: Search Engine Journal]
6. Google changes definition of ‘top ads’
Google updated its definition of top ads in its Help Center to better reflect how ads can appear in Google Search. [Source: Search Engine Land]
7. Google will now let you use AI to build travel itineraries for your vacations
Google is rolling out an update to its Search Generative Experience (SGE) that will allow users to build travel itineraries and trip ideas using AI. [Source: Tech Crunch]
8. 7 tips to improve your website speed in 2024
Learn what you can do to improve the page load time and Google Core Web Vitals of your website. [Source: Search Engine Land]
9. Pinterest shares insights into optimizing social platform algorithms for positive engagement
Pinterest has shared a new overview of the “non-engagement signals” that it uses to refine its algorithms, and improve user experiences. [Source: Social Media Today]
10. Search Ads 360: 3 best practices for advanced PPC marketers
Unlock SA360’s powerful data integrations, advanced bid strategies and automated template management for complex search campaigns. [Source: Search Engine Land]
