Who we are
We’re here as your partners to power you to #ChallengeTheNow to build a digital future.
That’s where a multi-skilled expert comes into the picture. One entity that has the solutions across platforms, genres and media.
About LS Digital
Over 1200 experts across four companies - LS Digital, Langoor, F1Studioz and Social Panga come together to empower your brands.
LS Digital is India’s largest Digital Business
Transformation Company. Four group companies: LS Digital, Langoor, F1Studioz and Social Panga, with different skillsets comprising of 1200+ people have come together to create a global DBT brand from India for the world. We provide integrated digital solutions to brands to help build their digital business holistically over various platforms like search, social and mobile that enables us to deliver high-quality brand experience.
Our Values
Values That Define Us
Our journey is driven by curiosity, adaptability, and intelligence. These traits empower our people to make decisions and overcome challenges, fostering individual growth.
1
Courageous
Courage is essential for living a fulfilling life, achieving goals, overcoming challenges, and making a difference. At LS Digital, being courageous means challenging norms, facing uncertainty with determination and self-confidence, and making tough choices. We are ambitious people who assertively take risks, stand up for our beliefs, and step outside our comfort zones. We believe in our work and our people, striving for excellence in everything we do. We dare to dream. That is why we are Courageous.
2
Humane
In a world where interactions can become impersonal and automated, LS Digital values basic human qualities. We put people first, recognizing every team member as unique, valuable, and deserving of respect and dignity. We believe in understanding and sharing our colleagues’ feelings and experiences.
We partner with brands to make the world a better, safer, more inclusive, and empathetic place. Our commitment to society involves supporting inclusive growth and building a responsible, environmentally conscious community.
Our workplace fosters empathy, shared values, and the unique talents of each employee. We provide Purpose, Growth, and Acceptance to every individual, making our approach truly personal.
That is why we are Humane.
3
Agile
Agility is essential in today’s VUCA (Volatile, Uncertain, Complex, Ambiguous) world. We tackle complex problems incrementally and iteratively, showcasing agility in our teams and projects. We excel in diverse environments across geographies and industries, quickly adapting to change with the necessary skills.
Our systematic, fast-paced execution strategy with a product mindset allows us to solve complex problems creatively and flawlessly. Our team thrives in a dynamic world, adapting and remaining productive amid constant change.
That is why we are Agile
4
Passionate
Passion is the foundation for achieving goals and fosters effective teamwork. At work, it means feeling excited about what you do and finding meaning and purpose in it.
Our passion drives our pursuit of knowledge and pushes us to create new successes, not just repeat past ones. We are passionate about our vision, our partners, our people, and our world. We embrace technology, creativity, connectivity, data, and the future. Our passion drives us forward.
That is why we are Passionate.
what we transform
We are a group
People
Business Professionals
Recognition
Across Award Categories
Businesses
Across Industries
Geographies
With 13 established offices
Business Roadmap
Our Journey
Building India’s first Digital Marketing Transformation Network for the world
Specialized Business Units
With single purpose putting Digital Business Transformation at the heart of the brand.
Media & Analytics Experts
Customer Experience & Web 3.0 Experts
User Experience Experts
Digital- first Creative Experts
Specialized Business Units
With single purpose putting Digital Marketing Transformation at the heart of the brand.
Media, Measurement & Transformation
Consulting Experts
Customer Experience
& Web 3.0 Experts
User Experience
Experts
Creative Marketing & Advertising Agency
Prasad Shejale
Founder & CEO
We are setting the stage to becoming a leader in the global digital landscape by enabling and accelerating the digital business transformation journey of our brands, helping them stay relevant to their ever-changing, digitally-enabled consumers.
Digital is one of the most critical touch points, and many brands are struggling to look at it as a catalyst instead of just yet another channel. Consumer journeys are getting redefined based on the digital touch points. We at LS Digital, assist brands accentuate their digital journey across Media, UI/UX, Creative & communication, Data & Insights, CX and Tech & Innovations, through our committed and skilled team of experts and an in-house, state of art Digital Business Transformation framework.
Leadership Team (Group)
We work as a team. We have a young, passionate and industry
accolades in our leadership team.
Hrishikesh K.
Executive Vice President (EVP) – Finance
Maanesh Vasudeo
Chief Executive Officer – Media
Anshuman Misra
Chief People Officer (CPO)
Shantanu B.
Executive Vice President, Integrated Digital Solutions (IDS)
Manesh Swamy
Managing Director & Chief Creative Officer – LS Creative
Anuraj Gupta
Executive Vice President – Growth, India and MEA
Tejas Thakkar
Sr. VP - SEO & Content
Cyrus Jogina
Head of Marketing
Awards We Won
Digixx Award
Digital Awards
LS Digital won four awards at Drivers of Digital Awards 2019
Social Samosa
LS Digital won two Gold awards at
SAMMIE Best Social
E4M Play
Best Performance Marketing Campaign Non-Metro
e4m Media Ace Awards 2022
LS Digital won e4m Media Ace Gold Awards 2022 for Digital Marketing Agency of The Year.
DIGIXX (Adgully) 2022
LS Digital won Digixx 2022 award as the Socia Media Agency of the Year Gold award.
Digixx 2022
LS Digital won Digixx 2022 award for Mankind Pharma's social campaign #Sshnotok under the viral marketing category.
Frontbenchers 2021
LS Digital won Frontbenchers 2021 award for Mankind Pharma's campaign #Sshnotokplease
Digital Awards
LS Digital won four awards at Drivers of Digital Awards 2019
Datamatixx 2022
LS Digital won Datamatixx award 2022 for Paybima under excellence in measurement or analytics capabilities category.
The Great Indian Marketing Awards
LS Digital has won The Great Indian Marketing Award for Make My Trip's campaign #Myindia
Prasad Shejale
Founder & CEO LS DigitalPrasad Shejale, and IIT Madras alumnus, is a distinguished entrepreneur in the field of Digital marketing Transformation and technology innovations. He founded LS Digital group, which employs 1000+ professionals and working on becoming a global player in helping brands use Digital as a catalyst.
He is a lover of ‘All things Digital’. For him digital is a huge universe where each marketing tool and platform plays its vital role in benefiting the client's need. And if you catch up with him during his break for a cup of chai, he will let you in on his secret love for display and search marketing. His passion for digital marketing and a sense of understanding people makes him a unique entrepreneur who knows how to transfer an effective idea into a successful campaign.
His intuitiveness makes him a go-to for any solutions or converting ideas into reality. He started LS Digital in 2007 and grew it from a small team to a high performing result-oriented group.
An entrepreneur with experience and exposure not just of the Indian Digital Marketing space, but also Global Digital space, Prasad Shejale offers unique insights on what can and is actionable for the services that you provide. He has been instrumental not only in Setting up and Growing Integrated Digital Media agencies in UK & India, but also developing consumer facing products in these regions.
Awards and Accolades:
- ⦁ ‘Digital Agency Head of the Year’ award at ACE awards by e4m 2022
- ⦁ Featured in Impact Digital Power 100 2020: Digital Leaders
- ⦁ Honoured with ‘Digital Ambassador of the Year’ at Digital Enterprise Awards 2019
- ⦁ Honoured with the title ‘Agency Person of the Year’ at Digixx 2019
- ⦁ Featured in “100 smartest digital marketing leaders” list by Global Marketing Awards 2019
- ⦁ Honoured with the title ‘Digital Person of the Year’ at Drivers of Digital Summit & Awards 2018
- ⦁ Honoured with the title ‘Digital Person of the Year’ at The Mobile & Digital Marketing Summit 2018
- ⦁ Featured in “50 Most Influential Digital Marketing Leaders” list by The Mobile & Digital Marketing Summit 2018
- ⦁ Honoured with the ‘Digital Person of the Year’ award at CMO Asia Awards 2018
- ⦁ Honoured with the title “Digital Person of the Year” at Global Digital Marketing Awards 2018
- ⦁ Featured in “100 smartest digital marketing leaders” list by World Marketing Congress
Rupak Ved
Cheif Operating OfficerRupak is the Chief Operating Officer of LS. He comes with a vast experience of working across industries like Media, Consumer Durables and Digital Media. He has been a key member in driving major business alliances and amplifying company’s technical capabilities.
MBA in Finance and Marketing, he possess strategic insights and deep knowledge about data and technology. His tremendous success in managing digital business stems from his avid interests in new-happenings in the digital media industry. Rupak has guided the business to the next level of success, infusing the teams with energy and helping them to navigate through strategic challenges in order to chart new paths to growth.
Anshuman Misra
Sr. VP- eMarket, Strategic Partnerships, Human Resource Development, Quality and Marketing & Public RelationsAnshuman has been a crucial part of the LS Digital team since its inception. Being his third stint with the organisation, he now heads the HR department along with managing various other business verticals including e-market, Strategic Partnerships, Quality and Marketing and PR. He understands the pulse of the company and is undertaking different initiatives to make LS Digital the most preferred Digital Agency to work at.
An Alumni of Symbiosis Institute of International Business, Pune, Anshuman has a combined experience of over 26 years across industries like Textiles, Handicrafts, IT, Banking, Digital and E-Commerce. In his previous roles, he has worked as the COO of Couponraja.in and Compareraja.in, Head of Internet Banking and E-Commerce at ICICI Bank and co-founded one of the world’s first Citizen Journalism powered Online News Portal, Merinews.com in 2005.
Dhayan Kumar
CDO & Co Founder - F1StudiozA designer at heart, Dhayan is the creative brain behind our arm, f1studioz, an enterprise user experience firm located across geographies. He is a seasoned enterprise product UX strategist with a drive for creating simplified designs for the industry. His knack for asking the right questions and the appetite for perfection makes him an expert professional and an insightful thought leader.
After completing his bachelor’s degree in architecture and pursuing Masters of Design from IIT Bombay, Dhayan started his career with an MNC as a Usability Engineer. He spent the first decade delivering usability expertise, designing effective and efficient user interfaces for high productive Enterprise and Mobile solutions for various MNCs.
A designer at heart, Dhayan is the creative brain behind our arm, f1studioz, an enterprise user experience firm located across geographies. He is a seasoned enterprise product UX strategist with a drive for creating simplified designs for the industry. His knack for asking the right questions and the appetite for perfection makes him an expert professional and an insightful thought leader.
An entrepreneur itch was always present in Dhayan, especially coming from a product mindset. This inspired him to start his journey as the creator of F1studioz. He became an integral part of LS Digital’s Digital Marketing transformation story in 2022 with the merger of the two companies and is successfully driving User Experience for Enterprise grade customers.
As per his team and colleagues, he is a perfectionist whose Passion, agility and organisational skills inspires others thrive for consistency and excellence.
His life revolves around design, football, world cinema, Lego and documentaries.
The design-prenuer lives by the mantra “be yourself”!
Girisha Gowda
Co-founder and Chief Operational Excellence Officer (COEO)With a career that began in IT, he journeyed through various facets of the industry—from hands-on development to strategic Operations and Management. His experience is an unique blend of technical expertise and operational acumen, enabling him to transform business requirements into impactful functional and technical solutions that drive operational excellence.
Over the past three decades, he has devoted more than half of his career to the BFSI sector. In this capacity, he has led diverse, cross-functional teams in delivering business analysis solutions across multiple geographies for some of the world’s largest financial institutions. His ability to cover the breadth of technology areas has been instrumental in managing multi-disciplinary projects, consistently delivering on time and within budget.
His extensive experience spans across Program Management (ITSM), Operations, Program & Portfolio Delivery, Vendor Management, Planning, Budgeting, and Forecasting with stringent Budgetary Control. Over the past 32 years, he has navigated various roles, each contributing to his holistic understanding of enterprise operations.
At LS Digital, he is committed to building the future of customer engagement and enterprise solutions by leveraging the power of Next Web (Web 3.0) and AI. His focus is on creating an ecosystem where innovation thrives, ensuring that our clients stay ahead in an ever-evolving digital landscape.
Maanesh Vasudeo
Sr. Vice President - Media operations(Biddable Performance, Programmatic Media Buying), LS Digital
Maanesh is a seasoned marketing professional with extensive experience in client solutions and digital marketing for over 100 brands. He follows a solution-driven approach and has a strong understanding of the digital ecosystem across various platforms and industries. He is a passionate learner and is always enthusiastic about exploring and learning new things.
Throughout his career, Maanesh has worked on managing and providing solutions for brands in diverse sectors such as media planning, strategy development, client servicing, managing e-commerce operations, developing and managing loyalty programs, managing events, and business growth strategy. He has worked with prominent brands such as Adidas, Hotstar, MMT, ICICI Bank, and many more.
Maanesh's wealth of experience and knowledge of the dynamic digital industry has been instrumental in driving the company's aggressive growth since he joined. He has held several key leadership roles and has learned to build processes, manage teams, plan for business success, take P & L responsibility, set up training & development programs for operational teams, and review systems and success metrics.
Manesh Swamy
Sr. VP- Chief Creative OfficerManesh comes with over two decades of experience of managing reputed brands across sectors and brings with him a strong digital orientation. He has helped teams to design award- winning creative campaigns for various brands and has been instrumental in creating innovative brand experiences.
Manesh has spearheaded successful campaigns for brands including HDFC Life, Mankind Pharma, Tata Motors Finance & many more.
Before joining LS Digital, Manesh has worked with Hungama Digital Services for 15 years where he played a significant role in leading the team to win more than 100 metal at national as well as international awards.
He has been a part of the Jury for prestigious awards like Youtube works awards, Digixx, Goafest-Abbys, AdFest Pattaya, and has been featured under Social Samosa’s #40under40 2019 Titan list.
Santosh Shukla
CEO & Co Founder, F1StudiozSantosh is the technical mind behind f1Studioz, an enterprise user experience firm. With a background in AI/ML and over 17 years in the IT industry, he is a thought leader in product management and UX solutions. Starting his career as a test engineer, Santosh later became an entrepreneur with the creation of f1Studioz.
He joined LS Digital’s Digital Marketing transformation journey in 2022 and now leads the UX function for the group, aiding in the evangelization of the company's vision with global enterprises. Colleagues describe him as a people-first, go-to leader with a strategic bent who promotes a highly healthy and productive culture within the company.
Santosh believes that culture starts at the top and strives to be the best ambassador of the culture.
Shantanu Bhattacharyya
Sr. VP - Digital Strategy Planning & Client SuccessShantanu comes with over 25 years of experience in marketing, business development, entrepreneurship, and digital marketing. His expertise in product management and entrepreneurship gives him an edge in the field of digital marketing.
His journey with LS Digital began in 2019 as he took up the mantle for developing the digital marketing strategies and media plans for brands. Currently, he leads a multi-faceted team driving pre-sales strategy, building the overall brand strategy and catalysing digital marketing success for brands across sectors. He has worked with brands like Enphase, Hometown, Organic India, etc. and has helped them accelerate their digital journey.
Before joining LS Digital, Shantanu has worked across varied functions including product management, business development, entrepreneurship development, developing technical and business modules, etc.
He also co-founded two start-ups and for one of his entrepreneurial stints, he has been awarded with The National Innovation for Skills Challenge Award 2014.
Tejas Thakkar
Sr. VP - SEO & ContentTejas is an SEO wiz and has been working in the SEO space for over a decade. He has helped businesses grow their virtual presence as well as visibility while building their brand’s authority.
He started his SEO journey in 2009 by working on some UK websites and there has been no looking back since then. For him, SEO is a huge ocean (SEOcean, as he says) where one takes a plunge everyday, figures out newer, undiscovered ideas and implements them for enhancing the performance of a business.
Tejas has worked with 200+ Indian brands across sectors right from ecommerce to sports to finance and so on. Some of the notable brands he has worked with include ICICI Bank, HDFC Life Insurance, Money Control, Aditya Birla Capital, and many more.
Vinay Tamboli
Sr. VP - Digital Analytics & Consulting BusinessVinay joined LS Digital in 2017 to lead the diverse business functions of the company, driving innovation and enabling teams to achieve their targets through strategic advice and implementation of processes.
He has 25+ years of experience in domestic and international markets, working across different segments such as sales, marketing, product management, project management, developer evangelism, and strategic alliances.
Vinay has worked with startups to Fortune 50 MNCs like Microsoft and IBM, and he holds an MBA degree in Marketing & Finance. He has also been associated with NASSCOM, CII, and Science and Technology Park, among other industry councils. With a successful career spanning several leadership roles, Vinay has won many accolades and is recognized as an expert in the industry.
Anand Bhadkamkar
Sr. VP - Digital Analytics & Consulting BusinessAnand Bhadkamkar is an accomplished leader with over 26 years of experience in the media, advertising, and communications industry. With a background in auditing and financial management, Anand has served in various capacities, including CEO, CFO, and COO, achieving rapid and profitable growth through acquisitions, integration, and team development. Anand was the CEO of Dentsu India, where he oversaw business transformation and consolidation, growing the network from 64 employees to over 3500 employees in 9 cities. Anand has received numerous awards for his outstanding leadership, including being recognized as one of the Top 100 Influential Marketing & Agency leaders of 2020 by IMPACT. He is also a member of the Council for Media Industry of India Diversity Forum and has completed a certificate program in Social Sector by ILSS.
Anuraj Gupta
Sr. VP - Digital Analytics & Consulting BusinessAnuraj Gupta is a highly skilled and experienced professional in the field of business and strategy development. With 14 years of comprehensive experience in digital media sales and marketing, Anuraj has honed his ability to create integrated strategies that drive new customer sales and evolve brands/products. As the Senior Vice President of Business Alliance at LS Digital, he has demonstrated his expertise in managing end-to-end business functions, including digital advertising sales, delivery, and support.
Anuraj is a strong leader who can motivate and manage cohesive teams to achieve results, negotiate deals/contracts, and manage budgets. He is proficient in market forecasting and formulation, tactical initiatives, strategic marketing, and quantitative marketing. Anuraj's exceptional ability to identify improvement areas and implement adequate measures to spearhead the overall functioning of processes has helped him develop and maintain excellent relationships with clients/customers, which is a testament to his commitment to business excellence.
Krishna Patnaik
Sr. VP - Digital Analytics & Consulting BusinessKrishna Patnaik, a seasoned professional in the fields of international marketing, digital transformation, and consumer insights with over 20 years of experience across Africa, Middle East, and Asia. As the Managing Partner at LS Digital, Krishna has a proven track record of successfully taking brands to new heights in both online and offline spaces.
Krishna's expertise in building winning multinational teams and creating sustainable business ecosystems has led him to set up the company in Media City, Dubai. He has curated a diverse portfolio of clients, which has enabled the business to break even in a short span of operation.
With extensive experience and sharp insights, Krishna has become a valuable asset to LS Digital, making him a force to be reckoned with in the marketing industry.
Cyrus Jogina
Head of MarketingCyrus is a versatile marketing communication professional with over twenty-five years of experience in Corporate Communication, Brand Management, and Crisis Management. Skilled in leading communication mandates across various industries, including technology, telecom, automobiles, media, education, consumer products, hospitality, and alco-bev. Adept at leveraging experience to grow in the marketing domain.
With a strategic approach and strong execution skills, Cyrus has successfully collaborated with national and international corporate communications teams to build and implement integrated communications programs. Providing strategic counsel and leadership.
As an advisor and consultant, Cyrus has guided companies across industries in marketing and brand positioning, discovering opportunities for leadership teams and supporting prioritized communications activities. Representing international leadership groups, he ensured regional perspectives were reflected in global plans.
Cyrus has led high-profile projects for clients in India, helping them achieve business and communication targets, especially for those entering or establishing their presence in the Indian market.
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PUBLIC NOTICE
This serves as a public notice to raise awareness regarding the misuse of Logicserve Digital Private Limited’s (LS Digital) identity. It has come to our attention that certain individuals/entities are engaging in fraudulent activities by falsely representing themselves as employees, representatives, or agents of LS Digital. These perpetrators aim to exploit and deceive prospective job seekers by illegitimately offering employment opportunities through various online platforms such as [Telegram, WhatsApp, LinkedIn and other websites]. We understand that they are also reaching out to people via telephone calls, issuing counterfeit offer letters, conducting fake interviews and requesting financial deposits into specific bank accounts. We encourage the public to exercise caution and verify any such communications to ensure authenticity.
Please note that LS Digital never solicits any form of payment from prospective job seekers or candidates seeking employment opportunities and does not authorize any individual to collect money or enter into any monetary arrangements in exchange for job placements within the organization.
Our human resources/recruitment team exclusively corresponds through email addresses with the domain [LSDIGITAL.COM]. If you receive any communication from any other domain or through a generic email ID ending with Gmail/Yahoo domain regarding a job offer or interview call, exercise vigilance, as it may indicate a potential scam.
In the event that you believe you have fallen victim to recruitment fraud, we urge you to promptly report the incident to law enforcement agencies.