1. Meta Expands Ad Formats And Tools For Small Businesses
During National Small Business Week, Meta announced new ways for SMBs to take advantage of lead generation and share content. The new tools are aimed at helping businesses drive higher quality leads by identifying new ways they can connect with customers. [Source: Search Engine Journal]
2. Twitter Expands Tweet Replies Ad Placement to All App Advertisers
Twitter is now making its Tweet replies ad placement option available for all app install campaigns, on both iOS and Android. [Source: Social Media Today]
3. Microsoft Advertising is rolling out Auto-generated remarketing lists and more
A handful of additions and upgrades have been announced in May, led by Auto-generated remarketing lists. These include new auto-generated remarketing lists, dynamic search ad rollout and more. [Source: Search Engine Land]
4. New WordPress 6.0 Details Reveal Major Improvements
WordPress published a long list of improvements coming to WordPress 6.0. In many ways, WordPress 6.0 is fulfilling goals that the Gutenberg block-based editor promised. [Source: Search Engine Journal]
5. Pinterest Launches New ‘TV Studio’ App as it Looks to Expand on its Live Commerce Offerings
Pinterest continues to evolve its video offerings, this time via the launch of a new, separate ‘Pinterest TV Studio’ app, which is designed to enable live-stream creators to improve their streaming set-ups, with multiple camera capability, improved editing tools and more. [Source: Social Media Today]
6. Google to use Customer Match lists for Smart Bidding, Optimized Targeting
Customer Match lists will be leveraged more within Google Ads, according to an email sent to advertisers this week. These lists will soon be eligible to be used within an account to help aid Smart Bidding and/or Optimized Targeting. [Source: Search Engine Land]
7. Snapchat Announces New Ad Partnership with Cameo, Unveils New Snap Originals
Snap unveiled a new partnership with celebrity video creation platform Cameo, which will enable Snap advertisers to pay Cameo members to create short video ads for their Snap marketing efforts. [Source: Social Media Today]
8. Facebook is shutting down its podcast service, discontinuing other audio products
Facebook is shutting down its podcast service on June 3 barely a year after its launch. The social media giant told TechCrunch that it’s also going to discontinue its short-form audio Soundbites feature and its Audio hub in the coming weeks. [Source: TechCrunch]
9. YouTube Live Streamers Can Redirect Viewers To Other Channels
YouTube rolls out cross-channel live redirects, a new feature that allows streamers to send live viewers to other channels. Live redirects on YouTube have one important distinction in that they offer added protection for streamers. [Source: Search Engine Journal]
10. LinkedIn Updates Feed Algorithm to Downrank Engagement-Baiting Posts and Polls
LinkedIn is now moving to update its algorithms to crack down on certain posts and post types that users have had enough of. You’ll likely notice a change in your LinkedIn feed over the next few weeks. [Source: Social Media Today]
