1. Google Lets Retailers Sell Products in Search Results for Free
Google is making it free for retailers to sell products in search results by waiving fees for sales made directly via the ‘Buy on Google’ option. [Source: Search Engine Journal]
2. Facebook Outlines Several Upcoming Changes to the Its Monetization Policies and Brand Safety Controls, Being Implemented As A Result Of Civil Rights Audit
Facebook has outlined several upcoming changes to the company’s monetization policies and brand safety controls, which are implemented as a result of its recent civil rights audit. [Source: Digital Information World]
3. Microsoft introduces Customer Voice, a real-time customer feedback tool
Microsoft has introduced a Customer Voice service in Dynamics 365, a real-time customer feedback tool that can capture real-time customer feedbacks. [Source: TechCrunch]
4. Google delays mobile-first indexing deadline to March 2021
Google announced that it has decided to give webmasters, SEOs, developers and developers more time to prepare for the mobile-first indexing switchover. The deadline has been moved from September 2020 to March 2021. [Source: Search Engine Land]
5. Instagram Launches Personal Fundraisers to Provide Assistance for Businesses and Causes During COVID-19
Instagram is rolling out a new personal fundraisers option to help people and businesses raise money for selected causes amid the COVID-19 pandemic. [Source: Social Media Today]
6. Google Adds Increased Visual Options for Shoppers and Brands
Google announced the latest additions for this push: Image Extensions, enhancements to their Smart Shopping campaigns, and some upgrades to visuals in display ads. [Source: Search Engine Journal]
7. Spotify introduces video ads in Spotify Ad Studio
Spotify introduced video ads in Spotify Ad Studio. According to Spotify, video ads are available in the US, UK, and Canada, and are available to select advertisers in test markets. [Source: PPC Land]
8. Google offering ‘upgraded’ GMB profile with Google Guaranteed badge for $50 per month
Google is starting to offer Google Guaranteed certification for a monthly fee, outside of Local Services Ads. It’s positioned as an “upgraded profile” that will include a badge appearing on the profile. [Source: Search Engine Land]
9. Microsoft Advertising offers free stock images for Audience ads
Microsoft’s new partnership with Shutterstock now makes stock images available for free to the advertisers within the Microsoft Advertising web interface. [Source: Search Engine Land]
10. Google launches a lightweight SDK to help distributors monetizing the connected TV
Google announced the launch of Programmatic Access Library (PAL), a lightweight SDK alternative for partners who are unable to integrate with our Interactive Media Ads (IMA) SDK due to technical limitations or complex video setups. [Source: PPC Land]
