1. Google Ads Introduces Seasonality Adjustments for Smart Bidding
Google Ads is rolling out seasonality adjustments for smart bidding for search and display campaigns. Smart bidding strategies set bids automatically to help advertisers improve the performance of their Google Ads campaigns. [Source: Search Engine Journal]
2. Instagram is Developing a Separate Messaging App Called ‘Threads’
After shutting down its standalone messaging app ‘Direct’ earlier this year, Instagram is reportedly working on a new iteration of the same. Instagram’s latest weapon on this front is a new messaging app called ‘Threads’ which will look to focus on building stronger, more constant connection between smaller, enclosed groups. [Source: Social Media Today]
3. Facebook launches tool to test, preview Playable Ads
Facebook has launched a Playable Ads Preview tool for mobile app developers that will let them test and validate Playable Ads before they create a mobile app ad campaign around it. The tool checks to see if the Playable Ad files meet Facebook’s specifications and if the call-to-action is implemented correctly. [Source: Marketing Land]
4. Instagram is Doubling Down on Stories Ads
Instagram is literally doubling down on stories ads in a test that will show back-to-back ads to some users. The company is simply gathering feedback for now, and the focus of the app will remain on the user experience. [Source: Search Engine Journal]
5. Facebook introduces new policies for political, social issue ads ahead of 2020 elections
Facebook has updated its ad policies for political advertisers and anyone running electoral or social issue ads. The new policies, which include new disclaimer requirements for political advertisers and updates to the company’s list of social issue topics in the U.S. [Source: Marketing Land]
6. LinkedIn Launches New Insights Hub to Provide Additional Audience Insights
LinkedIn has launched a new element of its ‘Success Hub’ marketing data and insights platform, which aims to provide additional information on specific audiences and verticals, in order to help better inform marketing decisions and understanding. [Source: Social Media Today]
7. Twitter Tests New, Larger Image Tweet Carousel Ad Format
Twitter began testing a new carousel ad format for app install campaigns, which would give advertisers the capacity to add multiple, larger images to their collections. [Source: Social Media Today]
8. Facebook Makes Changes to Housing, Employment, and Credit Ads
Facebook is requiring that advertisers use a new process when buying ads related to housing, employment, and credit. These special ad categories have now restricted targeting options in Ads Manager. [Source: Search Engine Journal]
9. YouTube CEO Outlines the Platforms “Four R’s” Content Policy to Uphold its Policies
YouTube CEO Susan Wojcicki has re-stated the company’s commitment to enforcing platform rules, and rewarding creators, via a key set of tenets that it’s using to improve its processes. [Source: Social Media Today]
10. Facebook’s Testing a New Screen-Sharing Option for Messenger
Facebook is testing a new Messenger video option which would enable you to share your phone screen in a Messenger chat, as opposed to using the camera. [Source: Social Media Today]
