Google announced this week that responsive display ads (RDA) will be rolling out to all advertisers over the next few months. Much like Google’s responsive search ads, advertisers provide several inputs and the ads get assembled on the fly by Google’s machine learning algorithms. [Source: Search Engine Land]
Facebook has announced that it will be renaming the ‘Canvas Ads’ page to ‘Instant Experiences’. The upgrade also consists of a few other back-end refinements in order to improve performance and page load speeds. [Source: Logicserve Digital]
Google is launching vertical video ads on YouTube for TrueView and Universal App campaigns. A vertical video will appear larger than a landscape video, covering 75% of the screen. If a user then clicks the fullscreen button, the video will cover 100% of the screen when the device is held in portrait mode. [Source: Search Engine Journal]
Marketer reactions to the news that Google is yet again degrading the original intent (much less meaning) of exact match to include “same meaning” close variants is ranging from pessimism to ho-hum to optimism. [Source: Search Engine Land]
Facebook has been working for years on its advanced image recognition technology, which can now automatically categorize images based on their content. [Source: Social Media Today]
Facebook is getting closer to an official Stories Ads launch date. The company is now inviting Facebook Marketing Partners to begin building integrations for the coming ad product and is opening Stories Ads to its clients. [Source: Marketing Land]
Google has introduced a new way for advertisers to compare the impact of using AMP pages vs. traditional web pages with Google Ads. Now there’s a new method of testing for campaign experiments which Google calls “cookie-based splits.” This new testing methodology is more closely aligned with the cookie-based approach of Google Ads’ ad variations. [Source: Search Engine Journal]
Facebook has this week announced new measures which will enable video advertisers to control their in-stream ad placements on Facebook videos, including on Facebook Watch and within Instant Articles. [Source: Social Media Today]
Microblogging site Twitter has added exciting capabilities to the Twitter and Periscope platforms. The company announced this week that the audio-only feature is going live for all iOS users that utilise the Twitter platform and its live streaming app, Periscope. [Source: Logicserve Digital]
Facebook is assisting advertisers with their holiday marketing strategies by rolling out new ad features well before the season begins. [Source: Search Engine Journal]
