Google’s answer to header bidding, an approach to selling online ads that threatened its overhwleming dominance in that business, is becoming widely available now after two years of testing. Before header bidding, Google for nearly a decade built a seemingly unbreachable position in online ad sales that let it cherry-pick the best ad inventory from around the web for resale at a markup. [Source: Ad Age India]
Facebook is updating and changing its terms of service and data policy. This is part of a multi-pronged effort to make the company’s privacy policies and tools more accessible and easier to use. [Source: Marketing Land]
YouTube has introduced a new way to buy TrueView ads with a model that is optimized for reach. TrueView ads are bumper ads which, despite being YouTube’s shortest ad type, are also skippable. [Source: Search Engine Journal]
Facebook is adding new features to its A/B split-testing feature for advertisers and making it available from within the Quick Creation workflow. [Source: MARTECH TODAY]
Apps developed by third-parties may perform functions such as analyzing followers, finding relevant hashtags, or identifying which users are following back. Third-party apps rely on being able to access data from Instagram’s API (application programming interface). If Instagram cuts off access to that data, then those apps can no longer do what they’ve been designed to. [Source: Search Engine Journal]
Facebook has been rolling out a slew of new features and graphics support in order to improve the level of engagement and social connect between users of the social media site. Its latest update has made a few changes to the ‘Stickers’ option on Facebook and ‘Stories’ option in Instagram. [Source: Logicserve Digital]
WhatsApp has been consistently rolling out new updates that make it more and more integral to the lives of its 200 million monthly active users in India. After launching its Payments feature and allowing transactions to be made by scanning QR codes, the app will soon let you perform basic banking activities through it. [Source: GQ India]
Facebook has confirmed that it is developing a tool for advertisers to verify they have gained consent to use email addresses uploaded via Custom Audiences. [Source: MARTECH TODAY]
B2B marketers would welcome the new move from LinkedIn that allows companies to run native video ad campaigns and run video ads on the site. At a time when Facebook is reeling under data breach issues, the new move is sure to bring in a lot of interest and sustained visibility from B2B marketers who are looking for a viable social media channel to tap into leads worldwide. [Source: Logicserve Digital]
With the latest update to Facebook Messenger users can now send and receive HD videos and 360-degree photos. While this is an upgrade from what Messenger was previously capable of handling, the “HD” video it supports only 720p. [Source: Search Engine Journal]
