Sagar Kapadia is a Deputy Manager – Digital Marketing at ICICI Prudential Mutual Fund.
This week we connected with Sagar to get a sneak peak of his normal working day and understand how he works on various digital marketing initiatives for a Mutual Fund company.
Here’s a glimpse of how his day looks like.
- How does your normal working day look like?
Working in the financial services space can be a bit hectic. We start our work day early ( at around 9 am). Each day is packed with internal reviews, planning sessions, key project updates, external partner meetings. Then there are calls to be made and problems to be solved which require meetings & discussions with Senior Management Team for relevant feedback and approvals. We also spend a lot of time on brainstorming to come up with new and innovative ideas through which we can communicate our content & proposition to consumers in the digital space. I usually end my work day around 7- 7:30 pm and get ready for the commute back home which, in a city like Mumbai, is as tiring as a full working day.
- What are the most helpful tools according to you that help you get the job done efficiently?
For tracking transactions & business performance, we have a robust system that is designed and managed by our Business Intelligence Team. For tracking campaigns, we have a customised report highlighting various KPIs that comes from our partner agency (Logicserve Digital), and for further insights, I usually prefer GA and DCM to review source wise attribution and understand traffic behaviour & trends.
- How did you get into digital marketing? What do you love about your job?
To be very frank, my move into digital marketing was more incidental than planned. I was working on partnerships & alliances to develop new customer acquisition models earlier in my career before I was handed over this opportunity. However, there was always an urge and excitement within to learn the core performance aspects of digital marketing. What I love about this space is the measurability and attribution it can bring to all your marketing efforts. I’ve always believed that something that can be measured can also be improved. This is exactly what I get to do now with my current role and it surely feels great.
- Tell us about your hobbies? What do you do to unwind from the busy working life?
Oh, the answer to this changes everyday. On some days, I just need good food accompanied by a few friends chilling at a Cafe, on some other days I’d like to sit in a quiet place reading a book of my choice and then there are days I spend binge watching some of the popular TV shows.
- Any advice for people who want to get into this dynamic digital marketing space?
Focus on digital analytics. There’s such a huge demand for people with an ability to analyse data, both qualitatively and quantitatively. Digital analytics space is evolving day by day. It’s a skill that you can start to use even without a lot of experience and still have an impact and rapidly increase your value in the marketplace.
