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As digital analysts, we aim to make sense of vast amounts of data and transform it into actionable insights. Tools...
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AI vs. Traditional SEO: Is Your B2B Marketing Strategy Ready for the Shift?
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The Rise of Zero-Click Search: How Marketers Should Evolve SEO Strategies
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A Day In The Life Of – A Digital Marketer From House of Hiranandani
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A Day In The Life Of – A Digital Marketer From Aditya Birla Sun Life Asset Management
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GA 4 Set to be the Only Source of Truth – LS Digital
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Factors to take into consideration for creating a content marketing framework – Part 2
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Effective Tips To Get Highest ROI From Your Content Marketing Strategy – Part 2
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Adapting to Apple’s Privacy Updates: Maximizing Ad ROI in a...
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GA 4 Set to be the Only Source of Truth – LS Digital
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5 Strategies for D2C Brands to Amp Up Their Marketing Efforts This Festive Season
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Facebook Ads are Getting Smarter: Here’s What Marketers Must Do to Thrive
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Move over B2B and B2C; it is the age of P2P now
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GA 4 Set to be the Only Source of Truth – LS Digital
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Don’t be baffled by BERT: Here’s what Brands should know about this Latest Google Algorithm Update
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Google Opens up Access to Google Merchant Center Results for Non-AdWords Retailers in the US
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Google Plus Officially Shutting Down: Here’s how to Download, Save and Retrieve Your Data
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Google to Integrate 3 New Features in Search Results
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TWITTER ADS: THE ADVERTISING PLATFORM THAT’S TRENDING IN THE DIGITAL SPACE!
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Adapting to Apple’s Privacy Updates: Maximizing Ad ROI in a...
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ASCI Launches New Influencer Marketing Guidelines: Adding Disclosure Labels On Promotional Content Becomes a Must
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Assessing an Influencer’s Audience Integrity: Importance of Data-First Approach for Brands
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4 Proven Ways for Businesses to Boost Brand Awareness by Partnering with Influencers
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Adapting to Apple’s Privacy Updates: Maximizing Ad ROI in a...
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GA 4 Set to be the Only Source of Truth – LS Digital
- Analytics
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Guide to Google Robots.txt File and Robots Exclusion Standard Protocols
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Adapting to Apple’s Privacy Updates: Maximizing Ad ROI in a...
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The Future of Email Marketing is not Just Mobile-First but Interactive too
- Digital Marketing
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Adapting to Apple’s Privacy Updates: Maximizing Ad ROI in a...
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SEARCH COMPANION ADS – An efficient way to expand targeting options on GDN
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Has Twitter already replaced customer service executives to answer queries real time?
- Other SMO News
- Social Media Optimization (SMO)

Facebook’s 20% Ad Image text overlay rule, changed.
- Digital Advertising
- Other SMO News
- Social Media Optimization (SMO)

Facebook Tests New Anti-Imposter Security Feature
- Other SMO News
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Google AdWords Responsive Search Ads Now Allows 3 Headlines
- Pay Per Click (PPC)
- Search Engine Marketing
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Adapting to Apple’s Privacy Updates: Maximizing Ad ROI in a...
The digital advertising landscape has undergone a dramatic transformation, driven by Apple's privacy updates. What started with iOS 14 has...
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5 Steps to SEM Success in the Era of Machine Learning
- Digital Marketing
- machine learning
- ML
- Search Engine Marketing

Customer Acquisition Vs. Customer Retention – 5 Best Practices to Increase Revenues
- Digital Marketing
- Search Engine Marketing

Google Rolls Out Three Brand New Features, Including Video for Responsive Display Ads
- Search Engine Marketing

A Paradigm Shift in the Ad Industry: From Cookie-Based Remarketing to People-Based Targeting
- Search Engine Marketing

Google Takes a Bold Step Against Comparison Shopping Services
- Search Engine Marketing
- Search Engine Optimisation
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Adapting to Apple’s Privacy Updates: Maximizing Ad ROI in a...
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Guide to Google Robots.txt File and Robots Exclusion Standard Protocols
- logic
- Search Engine Optimisation

SEO Technical Audit Checklist 2021: How to make your website crawler friendly
- Search Engine Optimisation
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The digital advertising landscape has undergone a dramatic transformation, driven by Apple's privacy updates. What started with iOS 14 has...
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AI vs. Traditional SEO: Is Your B2B Marketing Strategy Ready for the Shift?
- Search Engine Optimization (SEO)

The Rise of Zero-Click Search: How Marketers Should Evolve SEO Strategies
- All
- Search Engine Optimization (SEO)

3 SEO Strategies That Could Deliver Robust Results in the Post-COVID World
- Search Engine Optimization (SEO)

7 Ways Businesses Can Leverage SEO & Marketing to Thrive under the Coronavirus Pandemic
- Search Engine Optimization (SEO)
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Adapting to Apple’s Privacy Updates: Maximizing Ad ROI in a...
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Adapting to Apple’s Privacy Updates: Maximizing Ad ROI in a...
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ASCI Launches New Influencer Marketing Guidelines: Adding Disclosure Labels On Promotional Content Becomes a Must
- Influencer Marketing
- Social Media Marketing

3 Tips for Creating a Social Media Marketing Strategy for the Post-COVID-19 World
- Social Media Marketing
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The digital advertising landscape has undergone a dramatic transformation, driven by Apple's privacy updates. What started with iOS 14 has...
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Should my Business Worry about Libra, the new cryptocurrency from Facebook?
- Social Media Optimisation

YouTube Introduces Fact-Check Information Panels to Combat Fake Information and Hoaxes
- Social Media Optimisation

Schedule Videos to Your Business Profiles with this New Feature from Instagram
- Social Media Optimisation
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Is Facebook Working on Launching an Exclusive Creator Studio for Instagram?
- Social Media Optimization (SMO)

YouTube Working on Two New Internal Metrics to Evaluate the Success of Videos on the Site
- Social Media Optimization (SMO)

Facebook Retiring Relevance Score – 3 New Metrics to be introduced in April
- Social Media Optimization (SMO)

LinkedIn stops mail export facility with the new privacy setting
- Social Media Marketing
- Social Media Optimization (SMO)
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Four Brands using Facebook Marketing for their Benefits – Part 2
- Digital Advertising
- Social Media Marketing
- Social Media Optimization (SMO)
- Tip's

Factors to take into consideration for creating a content marketing framework – Part 2
- Blog Marketing
- Social Media Optimization (SMO)
- Tip's

Factors to take into consideration for creating a content marketing framework-Part 1
- Social Media Marketing
- Social Media Optimization (SMO)
- Tip's
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The digital advertising landscape has undergone a dramatic transformation, driven by Apple's privacy updates. What started with iOS 14 has...
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4 Things Marketers and Video Creators Should Know About YouTube’s Automatic Video Chapters
- Video Marketing

YouTube Announces Several Features that Simplify Management of Video Marketing Campaigns
- Search Engine Optimisation
- Video Marketing
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The digital advertising landscape has undergone a dramatic transformation, driven by Apple's privacy updates. What started with iOS 14 has...
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Adapting to Apple’s Privacy Updates: Maximizing Ad ROI in a...
The digital advertising landscape has undergone a dramatic transformation, driven by Apple's privacy updates. What started with iOS 14 has...
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