Weekend Digital Media Round-Up: Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube, ‘Why OpenAI’s new AI agent tools could change how you code, The Synergy Between Quantum Computing And Generative AI& More….

By Saima Mujawar

  • March 14, 2025,

1.Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube

​The report details top ad-supported streaming services, including their pricing, plans, ad options, and innovations. It also analyzes where brands and agencies allocated their 2024 ad budgets and placements. [Source: Digiday]

2. ‘Why OpenAI’s new AI agent tools could change how you code

​OpenAI’s new Agents SDK and Responses API are designed to enhance automation, multi-agent collaboration, and workflow orchestration for developers. These tools combine features of previous APIs, offering improved functionality and integration for building AI agents. [Source:  ZDNET]

3. The Synergy Between Quantum Computing And Generative AI

​Quantum computing and generative AI together can revolutionise business operations by automating complex tasks like code generation, lowering entry barriers, and accelerating innovation. This synergy enhances problem-solving efficiency, driving significant advancements across industries. [Source: Forbes]

4. Unlocking a Decentralized AI Economy: How the ANGL Token is Reshaping Digital Ownership and Automation

​The ANGL token, launching on March 14, 2025, aims to decentralize AI by allowing users to create and monetize personalized AI “twins” through blockchain-secured transactions. This approach promotes data sovereignty and equitable access to AI, challenging the current dominance of major tech corporations. ​ [Source: Grey Journal]

5. Why SEO is still key to visibility on search, social, and AI platforms

Optimizing content remains essential across various platforms—search engines, social media, e-commerce sites, and AI-driven search—to ensure discoverability and visibility. This underscores the enduring importance of SEO in adapting to evolving digital landscapes. ​[Source: Search Engine Land]

6. SEvO vs. LEO: Understanding the Future of Search & AI Optimization

​​Search Everywhere Optimization (SEvO) ensures a brand’s visibility across diverse platforms like AI-driven search assistants, social media, e-commerce sites, and voice search. Conversely, LLM Engine Optimization (LEO) focuses on tailoring content for Large Language Models (LLMs) such as ChatGPT and Google’s Gemini, ensuring these AI systems accurately interpret and recommend the content. Both strategies are crucial for businesses aiming to enhance their digital presence and lead generation in an evolving search landscape. [Source: Saffaronedge]

7. Voice AI Tech Is Revolutionizing Customer Service And Contact Centers

​​Voice AI technology is transforming customer service and contact centers by enabling 24/7 operations, enhancing personalization, and improving security. Companies like NICE Ltd. and Uniphore are integrating AI-driven solutions to automate tasks, analyze customer interactions, and provide real-time support, leading to more efficient and effective customer experiences.​ [Source: Forbes]

8. How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

Leading a successful B2B customer experience (CX) transformation requires a clear vision, strong leadership, and cross-functional collaboration. Avoiding common pitfalls, such as lack of executive buy-in and inadequate employee engagement, is crucial to prevent costly mistakes. ​[Source: Customer Think]

9. Quick commerce dominates India’s urban retail scene

​​India’s quick commerce sector has experienced rapid growth, with companies like Blinkit, Swiggy Instamart, and Zepto leading the market. However, these platforms face challenges, including antitrust investigations over deep discounting practices and competition from major players like Reliance Retail entering the space. Despite the sector’s expansion to a $7.1 billion market share in fiscal year 2025, sustainability concerns persist, with some experts viewing the quick-commerce boom as a “passing fad” that may be unsustainable. ​[Source: Wion News]

10. India in the Intelligence Era: Navigating AI, innovation and economic growth

​​India’s strong economic trajectory, bolstered by its demographic dividend and IT expertise, positions it well in the AI-driven global landscape. However, challenges like workforce adaptation and regulatory burdens on micro-enterprises need addressing to fully harness this potential. [Source: StoryBoard 18]

 

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