Weekend Digital Media Round-Up: Agentic AI is Revolutionizing Business and Daily Life, Google Goes Beyond Deep Research Tools, Introduces a New Co-Scientist System, AI driving force behind business transformation & More….

By Saima Mujawar

  • February 21, 2025,

1.Agentic AI is Revolutionizing Business and Daily Life

Agentic AI systems, capable of making autonomous decisions, are transforming industries by enhancing operational efficiency and customer experience. These systems can understand situational contexts and execute tasks without constant human intervention. However, challenges related to ethics, security, and transparency remain significant. [Source: Bitz Tech]

2. Google Goes Beyond Deep Research Tools, Introduces a New Co-Scientist System

Google has introduced the AI co-Scientist, a multi-agent AI system designed to assist scientists in generating novel research and hypotheses using its Gemini 2.0 model. This tool outperforms existing models in various research areas, including drug repurposing and antimicrobial resistance. [Source:  Analytics India]

3. AI driving force behind business transformation

Artificial Intelligence (AI) is revolutionizing business transformation across various sectors. Key advancements include predictive analytics, real-time monitoring, and early disease detection in healthcare, as well as hyper-personalization in retail and precision in pharmaceutical manufacturing. Industry leaders emphasize AI’s critical role in meeting evolving customer expectations and ensuring flawless production. [Source: The Times of India]

4. AI Chatbots Are Ready to Talk to Customers. Sort of.

AI agents are transforming customer service by handling interactions more efficiently, with companies like Allstate and T-Mobile leveraging AI for improved communication and user experience. While AI can enhance empathy and clarity, challenges remain in governance, risk management, and data security. [Source: The Wall Street Journal]

5. Google image AI model can now generate humans for ads

Google’s latest update in Google Ads introduces AI-powered human image generation using Imagen 3 technology, allowing advertisers to create customized lifestyle images. This innovation aims to reduce costs and time for photo shoots while offering flexibility in ad creative, with safeguards to prevent misuse. [Source: Search Engine Land]

6. Why you need humans, not just AI, to run great SEO campaigns

AI can assist with SEO tasks like content generation and keyword suggestions, but it lacks the strategic thinking and unique perspectives that humans provide. Effective SEO campaigns require human input to ensure quality, relevance, and to avoid creating low-value content that could harm search rankings. [Source: Search Engine Land]

7. From search to AI agents: The future of digital experiences

AI agents are revolutionizing digital interactions by enhancing search, automating personalization, and driving business efficiency. They analyze, organize, and personalize information in real time, moving beyond passive information retrieval to active problem-solving. Industry experts predict significant transformations in customer interactions and business operations due to these advancements. [Source: Search Engine Land]

8. Cloud, compliance, and cybersecurity: The pillars of building the Next Big Thing in tech

Tech leaders in Bengaluru discussed balancing speed, security, and compliance in cloud operations. They shared strategies for cost-effective infrastructure and data protection. [Source: Search Engine Land]

9. How Brands Are Building Newsrooms And Redefining Media In 2025

Brands are increasingly building their own newsrooms to create and control content, redefining media strategies in 2025. This shift allows them to engage directly with audiences and enhance their storytelling capabilities. [Source: Forbes]

10. Indian e-commerce industry to touch $550 billion by 2035: Report

The Indian e-commerce sector is projected to reach $550 billion by 2035, driven by internet penetration, digital payments, and a young, tech-savvy population. Government initiatives and growing demand from smaller towns are also contributing to this growth. [Source: Social News XYZ]

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