1. Agentic AI will change everything – including marketing
Agentic AI, the next wave of artificial intelligence, goes beyond prediction and creation to autonomously perform tasks, potentially transforming marketing by enabling hyper-personalization and autonomous campaign management. This shift could collapse traditional marketing funnels into a single step, requiring brands to adapt quickly. The rise of agentic AI presents both significant opportunities and challenges for marketers. [Source: The Drum]
2. Interoperability’s Role in Creating a Successful Digital Transformation Strategy
Interoperability is crucial for digital agility, allowing businesses to integrate flexible, composable technologies across ecosystems. It supports the incorporation of innovations like generative AI into existing systems and can be implemented incrementally. This approach helps companies stay agile, competitive, and responsive to market changes. [Source: CMS Wire]
3. LinkedIn Highlights its Advancing Ad Targeting Tools in New Campaign
LinkedIn has launched a new campaign to showcase its advanced ad targeting tools by highlighting common targeting mistakes. The campaign emphasizes LinkedIn’s ability to connect advertisers with the right audience, leveraging its extensive user base. Despite LinkedIn’s claim of one billion users, it is important to note that this figure includes total sign-ups, not active users. [Source: Social Media Today]
4. How the Next Generation Will Drive AI Adoption
AI tools are still in their early stages, but their potential applications are expanding rapidly. Younger generations, who are growing up with these tools, are expected to lead the way in AI adoption, as highlighted in an infographic from MSCI / Visual Capitalist. [Source: Social Media Today]
5. Google Announces Advanced AI Options for Retailers
Google has introduced new AI tools for retailers, showcased at the 2025 National Retailers Federation Big Show. These tools include customizable AI agents for personalized customer experiences and operational efficiency, as well as enhancements to Vertex AI Search for Commerce and image generation tools. [Source: Social Media Today]
6. Exploring e-Commerce Excellence in D2C Marketing
Emerging e-commerce players and tech enablers are transforming consumer interactions in India’s digital economy. Cashfree Payments has introduced a free program to help businesses scale, with Surat leading the e-commerce revolution beyond metro cities. [Source: MoneyControl]
7. Brand Positioning and Market Strategies for 2025: Experts Weigh In
Experts discuss the evolving landscape of brand positioning and market segmentation for 2025, emphasizing the importance of understanding dynamic consumer behaviors and leveraging AI-powered tools. They highlight the need for brands to focus on value, authenticity, and meaningful connections with consumers to stay competitive. [Source: WWD]
8. Kumbh Mela: India Inc. turns holy dips into marketing goldmines
Companies are investing 70% of their marketing budgets on the Kumbh Mela, focusing on six holy dips to engage with pilgrims through digital innovation and influencer collaborations. Major brands like ITC, Coca-Cola, and Dabur are leveraging this event to reach tier 2 and 3 city consumers, as well as international visitors. [Source: The Economic Times]
9. Younger generations are more drawn to visual quality in AI ads
Younger generations, especially Gen Z and millennials, are more attracted to high-quality visuals in AI-generated ads, while celebrity endorsements are less effective. Despite this, a significant portion of Gen Zers express distrust towards companies using AI for ad creation. [Source: Emarketer]
10. The CIO-CMO Collaboration: Powering Ethical AI and Customer Engagement
The collaboration between Chief Information Officers (CIOs) and Chief Marketing Officers (CMOs) is crucial for ethical AI adoption and enhanced customer engagement. By aligning their efforts, they can balance innovation with responsibility, ensuring compliance and fostering personalized experiences. [Source: The National Law Review]
