1.Leveraging AI for Marketing While Protecting Customer Trust
AI in marketing is reshaping the function, but success depends on smart data use, clear ethical policies and staying ahead of evolving regulations. [Source: CMS Wire]
2. The Secret Language of Customer Sentiment in Digital Interactions
Gain deeper insights into customer sentiment with AI-driven tools that track emotions in real-time, which helps you improve customer satisfaction and loyalty. [Source: CMS Wire]
3. Programmatic ad spend grows alongside efficiency gains: ANA
As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement in programmatic. [Source: Marketing Dive]
4. The Rise of Generative AI: Redefining Human Creativity and Personalizing Education
The study by Monash University researchers explores how generative AI like ChatGPT transforms creativity and education, fostering dynamic human-AI collaborations while raising ethical concerns about authorship and bias. [Source: DevdisCourse]
5. How Data-Driven Decision Making Enables Better Management
This article explores data-driven decision-making, including concepts like design thinking, data sharing, best practices, and tips for becoming an effective data-driven business. [Source: Simpli Learn]
6. It’s important to know what LLMs are saying about your brand – here’s how
LLMs play a major role in many buyers’ shopping experiences. John Dawson at Jellyfish explains how to understand what different models say about your brand. [Source: The Drum]
7. How AI is empowering small businesses to achieve big exits in M&A
Ben Zogby, a Boston entrepreneur, sold his online trading platform, Highstrike, for $1.8 million on Flippa. Flippa’s AI-powered platform connected Ben with buyers, provided a valuation tool, and facilitated a bidding war, maximizing his exit. [Source: Economic Times]
8. What 2024 OOH advertising trends could reveal about the coming year
From retail media’s rise to the race to automate global OOH transactions, and increasing experimentation with AI, OOH technology is rapidly evolving. These shifts are poised to transform how OOH is bought, sold, and measured. [Source: The Drum]
9. From Buzzword to Boardroom: Is Empathy Really Driving Results in CX?
Empathy in customer experience is essential, but businesses must follow through with actionable solutions that drive results and improve client retention. [Source: CMS Wire]
10. India’s AI and Data Center Revolution: A Global Powerhouse in the Making
With its unique blend of talent, scalability, and innovation, India is playing a vital role in reshaping the future of data storage, computing, and AI-driven solutions. [Source: Times Tech]
