1.Creating Real Connections: AI’s Role in Modern Omnichannel Strategy
AI is transforming omnichannel strategy and making customer experiences smoother and more personalized across every channel. [Source: CMS Wire]
2. Examining 6 AI Use Cases for Marketing Technology
AI tools are reshaping the Martech landscape by automating tasks and offering insights, enabling marketers to achieve greater precision and efficiency. [Source: CMS Wire]
3. The Urgency of Transparency, Control, and Data Use in CTV Advertising
CTV becomes an integral part of the media mix, the conversation around transparency, control, and data utilization has never been more urgent. [Source: Adweek]
4. From ads to experiences: How experiental marketing is shaping brand consumer relationships
Experiential marketing—where brands create immersive, engaging events or digital interactions—has evolved into a powerful tool for marketers looking to build genuine connections with consumers. [Source: Campaign India]
5. B2B Buyer Journey Maps — The Paradox of Plan and Reality
Buyer journey maps are still our effort to visualize and try to control how buyers engage — and with what — on their path to purchase. If they’re even in-market. Research repeatedly shows that in-market B2B buyers are a very small percentage at each point in time. [Source: Customer Think]
6. The state of data collaboration: What’s next for marketers?
This report dives deep into how 1,200 marketers and agencies across six global markets — Australia, Brazil, Mexico, Singapore, the UK, and North America — are pivoting their strategies to adapt. [Source: Search Engine Land]
7. The Role of AI in Media: Using Image Recognition for Content Categorization
Effective content categorization has become a cornerstone for these companies to keep up with user demands, deliver personalized recommendations and streamline their operational workflows. [Source: Medium]
The first step in elevating data privacy to be a core business function is pinning down a codified approach to the people, processes, and technologies involved in managing data. [Source: Express Computer]
9. Gartner: Unlocking the potential of observability
Digital transformation and the growth of telemetry data in cloud environments are prompting infrastructure and operations (I&O) leaders to rethink their observability strategies. [Source: Express Computer]
10. Balance AI and humans for enhanced CX: report
A recently released report by Kapture CX documents the rise of hybrid customer support. The study shows that customers want both AI and human customer service. [Source: Brand Equity]
