1.LinkedIn unveils new Know-How That Sticks campaign
LinkedIn has unveiled a new campaign called “Know-How That Sticks” in collaboration with integrated agency VCCP London. [Source: DMNews]
2. SEO for Facebook: Diversify your traffic
Facebook is a powerful platform that can help you attract more visitors to your website. With its vast user base, it’s essential to use effective strategies to grow your audience and engage with them. [Source: DMNews]
3. Humans and AI: Partners in Customer Experience
For contact centers who still rely on manual processes, AI-powered tools might be the solution. Such tools can automate manual processes, improve the agent experience and increase the bottom line. [Source: CMS Wire]
4. Google developing advanced AI called Jarvis
Google is reportedly developing an advanced AI system called Project Jarvis. This tool is designed to automate everyday web-based tasks for users within a web browser, specifically tuned for Chrome. [Source: DMNews]
5. LinkedIn rolls out post boosting for Lead Generation
LinkedIn launched a new feature allowing businesses to boost posts specifically for lead generation, enabling brands to turn organic content into targeted ads that capture high-quality leads using LinkedIn’s first-party data. [Source: Search Engine Land]
6. How Better Mid-Funnel Measurement Will Transform Marketing
The new battleground for advertisers exists in the core—the mid funnel—that space between awareness and conversion where people decide which brands warrant their actual consideration. [Source: Adweek]
7. The Urgency of Transparency, Control, and Data Use in CTV Advertising
The digital video advertising landscape continues to expand rapidly, with spending expected to grow by 16% to $62.9 billion in 2024. [Source: Adweek]
8. Start the Shift to Signal-Based Marketing
“Thrive in a Signal-Based World,” created with Amazon Ads, explores how brands and agencies can leverage signal-based marketing to maintain relevance and drive performance in this new environment. [Source: Adweek]
9. Build a Strong Attribution Strategy to Fight Fragmentation
Today’s average path to purchase involves 56 touch points across various platforms. This proliferation of channels introduces a new layer of complexity and complicates creative alignment, as disjointed campaigns lead to consumer distrust and frustration. [Source: Adweek]
10. Why data is the Achilles Heel of AI (and every other business plan)
Companies need to put their data houses in order before moving ahead with generative AI initiatives, warn two new surveys. [Source: Zdnet]
