1.84% of Consumers Make Purchases Based on AI-Driven Recommendations, says Shiprocket Report
India’s eCommerce export market is presently valued at approximately $3-4 billion but is expected to surge to $200-300 billion by 2030. [Source: Analytics India Mag]
2. Social Commerce: How Brands can Capitalize on A $3 Trillion Opportunity
A new paradigm is emerging that promises to generate $3 trillion in global sales by 2026. While social commerce might seem like a new concept to some, Benator is quick to point out that it’s already a substantial market. [Source: Forbes]
3. Personal Branding just became the Future of Marketing, and it’s more Profitable than you think
“It’s not about trying to appeal to the masses. It’s about finding your smallest viable audience,” Vaden says. [Source: Inc.]
4. How Sentiment Analysis Enhances Customer Satisfaction and Brand Loyalty
Sentiment analysis is crucial for interpreting emotions in text data, aiding businesses in understanding customer opinions and enhancing brand reputation. [Source: Geeky Gadgets]
5. Unpacking the Shift to Commerce Media in Digital Advertising
Yet another big shift is happening in digital advertising – a few years into retail media’s rise, and experts now expect “commerce media” to supersede retail media in conversations moving forward. [Source: Forbes]
6. Adtech trends for 2025: What publishers need to know
With Google’s recent announcement about third-party cookies, the ongoing push for enhanced user experience, and AI being stronger than ever, new opportunities continue to emerge. [Source: Press Gazette]
7. Mastering Conversational AI: Combining NLP And LLMs
A recent study from Zendesk found that 70% of CX leaders plan to integrate AI into many customer touchpoints within the next two years, while over half of respondents expressed their desire to increase AI investments by 2025. [Source: Forbes]
8. Global reach, local touch: The AI-driven future of GCCs
Experts argue that GCCs can leverage AI and ML for global customer-centric solutions by ensuring data quality, adopting agile frameworks, balancing global and local practices, and promoting data democracy. [Source: ET CIO.COM]
The pandemic highlighted the critical need for mental health support, and employees are increasingly demanding that employers give more attention to mental and emotional wellness. Digital options have made accessing mental health care easier and more accepted, with virtual therapy sessions becoming a commonplace. [Source: Economic Times]
Availability of subject proficiency assessments and certifications is driving market growth, with a trend towards rising adoption of content gamification in digital education. However, high development costs associated with e-learning courses poses a challenge. [Source: WV News]
