1.Over 75% Festive Shoppers Prefer Regional Language Ads: Report
According to Meta, one in four electronics buyers and one in three personal care buyers now make purchases via quick commerce. [Source: BW Marketing]
2. 3D out of home possible at any scale, it’s time to get creative
Digital billboards offer eye-catching opportunities for brands, says Dominic Murray of GroupM OOH. As well as a chance for creatives to explore new ideas. [Source: The Drum]
3. The Current State and Future of SEO in 2025
This article will explore the current state of SEO, how user search intent is evolving, and what the future holds for digital marketing strategies. [Source: DM News]
4.Hyperlocal Social Media Marketing Strategies
Hyperlocal social media marketing is a powerful tool for businesses that want to connect with their local communities. This approach focuses on creating content and campaigns that resonate with people in specific neighborhoods. [Source: DM News]
5. 5 trends seen at Advertising Week New York 2024, from AI buzz to signal loss woes
Over four dynamic days, the show revealed the cutting-edge trends redefining marketing’s future, from the unstoppable rise of AI and retail media to the creative strategies driving success in an evolving, social-first landscape. [Source: The Drum]
6. How Data Collaboration Shapes the Future of Media Performance
Target’s retail media network (RMN), has led the way in data collaboration, helping marketers refine targeting, drive optimization, and strengthen consumer relationships through relevant media experiences. [Source: ADWEEK]
7. OpenAI to integrate SearchGPT into ChatGPT before 2024 ends
OpenAI’s Varun Shetty also said publishers will be fairly compensated through ‘significant incremental traffic from new audiences.’ [Source: Search Engine Land]
8. What Marketers Should Know About the In-Store Media Revolution
The evolution of modern retail media networks has reached a truly game-changing moment. Now that the biggest big-box players have spent years proving out the value of monetizing their online audiences, fresh attention is being focused on in-store. [Source: ADWEEK]
9. 3 Consumer Behaviors That Will Define This Year’s Holiday Shopping Rush
According to Inmar Intelligence’s 2024 Holiday Commerce Report, 90% of U.S. consumers surveyed said they will spend up to 1.5X more time shopping during the holiday season compared to the rest of the year. More of this extra time will be spent in physical stores than online. [Source: ADWEEK]
10. The customer journey reimagined
The journey is no longer linear. PwC’s latest “Voice of the Consumer” research shows that 41% of purchases are influenced by social media, but 70% of people are also looking up reviews online. [Source: ADWEEK]
