1.The Rise of Emotionally Intelligent AI Is Altering the Landscape of CX
AI integrations must enhance customer and agent experiences by balancing automation with the human touch; focusing on emotional intelligence boosts engagement. [Source: CMS Wire]
2. Why audio is the new video for advertisers
Audio is taking over, slowly but steadily. The resurgence of audio is still understated but powerful. Consumers, in general, are shifting rapidly to audio-led entertainment, and that, in turn, is redefining brand marketing and advertising. [Source: Campaign India]
3. How real-time data and Al are changing customer experience
Generative AI is revolutionizing streaming platforms by offering precise content recommendations and enhancing ad performance. Retailers such as Kmart Australia utilize AI for customer service, product design, and inventory management. [Source: Times Of India]
4. The role of Q Commerce in D2C brands
As the business of D2C brands continues to strengthen in India, the role of Quick Commerce or Q Commerce is now intensifying. Unlike traditional e-commerce, which typically involves longer delivery times, Q-commerce platforms provide a plug-and-play model. [Source: Media News4U]
5. ‘Those who bring data & creative insights to the forefront will be big game changers’
Kedarswamy Ravangave, Head of Marketing at Kotak Mahindra Bank, spoke to Neeta Nair, Editor of Impact, about how the bank has strategically embraced programmatic advertising, which is exponential growth and reshaping its digital marketing strategy. [Source: exchange4media]
6. Google Is Expanding Its AI Tools for Making Search Ads and Measuring Campaigns
Google is expanding AI-driven search ads to German, French, and Spanish languages in its AI search engine, AI Overview. Google said the new tool will help small and medium-sized businesses run ads in global markets. [Source: Adweek]
7. India’s Digital Transformation: Empowering MSMEs for e-commerce growth
India’s Digital India Mission marks nine years of progress, positioning the nation as a leading digital economy. As e-commerce is projected to reach $350 billion by 2030, the focus shifts to how MSMEs can harness this growth through digital integration, skills training, and supportive policies. [Source: Money Control]
8. Unlocking Business Potential Through Effective Customer Segmentation
Segmentation provides a powerful means to understand different groups within your customer base and tailor strategies to their unique needs. [Source: Medium]
Our new guide “Thrive in a Signal-Based World,” created with Amazon Ads, explores how brands and agencies can leverage signal-based marketing to maintain relevance and drive performance in this new environment. [Source: Adweek]
10. Entertainment and Gaming Create a Meaningful Gateway to Consumer Engagement
The survey found that eight in 10 consumers consider entertainment and gaming a personal passion point, more than any other activity asked about, including music (71%), travel (52%), or sports (44%). [Source: Adweek]
