Axis Mutual Fund achieved +142% increase in transactions with a 44% reduction in CPT using Pmax Campaigns
Solutions
Biddable
The Outcome
142%
increase in transaction
89%
growth in revenue
44%
drop in CPT
Solutions
Biddable
increase in transaction
growth in revenue
drop in CPT
We successfully implemented Performance Max campaigns and employed a value-based bidding strategy, resulting in significant revenue growth and increased transaction volume for businesses. Additionally, we leveraged a diverse range of audience signals to enhance visibility and effectively target the most relevant audience segments.
“Implementing Google's Pmax campaigns was a pivotal move for Axis Mutual Fund. We witnessed remarkable results, including a significant 142% increase in transactions and a strong 89% growth in revenue. Moreover, by leveraging Pmax campaigns, we were able to reduce our cost per transaction, optimizing our marketing budget effectively”
Sr. VP Strategic Partnerships and Digital
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