HDFC Life creates Awareness via DV360 YouTube in a story format through “Missing Dulha” Creative Theme
Solutions
Creative
Programmatic
The Outcome
52%
Achieved VTR
32%
Achieved better CPV
Solutions
Creative
Programmatic
Achieved VTR
Achieved better CPV
Prospecting and Remarketing strategies were executed which assisted in story-building and engagement
The Prospecting campaigns targeted YouTube viewers, who were then retargeted through manual sequencing to build a narrative and encourage re-engagement. The idea was to build a story for the viewers and engage the same user toward watching the entire series of Videos
This resulted in improved View Rates at lower CPVs and enhanced storytelling.
The creative concept centered around the idea of a missing Dulha (groom) in the first video, followed by a series of ten videos showcasing dramatic events related to insurance in a subtle way. The story of Dulha's disappearance and return was narrated in a series of ten shorter videos, like chapters in a larger film.
The ultimate goal was to build a captivating story that would keep viewers engaged throughout the series of videos.
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