Axis MF achieves 116% incremental transactions & 55% incremental Revenue at 15% lower Cost Per Sale through UAC
The Outcome
116%
Incremental Transactions
55%
Incremental Revenue
-15%
Lower Cost per Transaction
Incremental Transactions
Incremental Revenue
Lower Cost per Transaction
Axis MF initially staed with Install only campaign to gain traction and help learning and later, Event Based optimisation strategies were followed where the focus was on Installs as well as quality lead generation ie. KYC Lead and final transactions as separate events.
Focused Campaigns with relevant messaging helped deliver planned results with leads and transactions coming in at a CPT lower than other campaigns.
“Wiīh an inīenīion īo scale up our Mobile App business, we iniīiaīed UAC campaigns as a Paid Push channel & leveraged boīh Insīalls & remarkeīing. These campaigns are currenīly one of īhe primary paid push revenue generaīors for īhe Axis Muīual Fund Mobile App.”
Markeīing & Digiīal aī Axis Muīual Fund
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