Qualified Quotes Cost per
Cost per Qualified Quote
Online Final Sale
PMax has been adopted as an always-on strategy & is one of the key performance drivers.
New solution adoption: Tata AIG in partnership with their agency Logic Serve, adopted Performance Max, the new automated goal-oriented campaign type that serves across all Google channels and leveraged the power of ML to drive growth.
Audience Signals: To help guide and speed up ML, the team added audience signals like Customer Match lists to use first-party data to accelerate machine learning and also leveraged custom intent, in-market audiences & demographics.
Adherence to best practices: Creative coverage and optimal budget & bids allowed the campaign to maximize reach across various inventory types and accelerate learning and scale.
“Performance Max drove the incremental scale that we were looking for in our Motor Insurance business, while maintaining eficiency. With the ability to provide signals, the automated solution helped bring in incremental leads for the business and has become a mainstay in our performance campaigns.”
TATA AIG General Insurance Ltd.
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