The Outcome
3 Mn
Reach
5.5 Mn
Impressions in a span of 8 days
We utilized DV 360 and oracle audience to reach out to maximum audience and spread buzz about sales and offers promoted by Sharaf DG.
Approach –We followed 3 approaches
DV 360- We fed multiple creatives to the system and the system ensured that our offer related ads were shown in most of the regional sites.
YouTube Shopping Ads-The google merchant center was linked with DV 360 and when a user interacts with the video relevant products were shown from the feed this ensured conversions and better CTR.
Oracle Audience-We ran ads to Oracle audience via DV 360 and created a balance between DV and Oracle audience to ensure cost effectiveness