Luring Audiences towards the industry’s first cyber liability cover for individuals.
The Outcome
20 Mn
Reach in 2 weeks
1000+
Inquiries in 2 weeks
5X
Increase in the query volume in 3 weeks
Reach in 2 weeks
Inquiries in 2 weeks
Increase in the query volume in 3 weeks
Clickbait strategy through DoubleClick: India ranks 2nd in the world when it comes to falling for social media scams. Scamsters are experts in jeopardizing a user online security by way of ‘Click Bait’ ads that run on Display and Social platforms. So, we played this trick on myriad of sites through DoubleClick, For Eg. sites where people download torrents & movies as they are more prone to fall prey. Once the user took the bait, we took them to a customized Bajaj Allianz landing page to warn the users & informed them how easy it is to fall for such traps.
Social Media Strategy against Cyber Stalking: To create Cyber Safety Insurance as a new category, we introduced this awareness video on Facebook & Instagram. As per Norton Security Report, over 62% of Indian teenagers are at a high risk of being cyber-bullied or stalked on social media platforms.
Search Strategy: We were present whenever people looked for category related to cyber security insurance- Cyber Security, Cyber Safety, Cyber Threats, Stalking, Phishing, etc.
Lateral Search Strategy: We targeted who showed interest in purchasing anti-virus products
Email Marketing: In email lies our OTPs, forgotten passwords, etc. So, we reached out to people through Email, basis their designation & who frequently shopped online using a very intriguing subject line – “Do you think you are safe online?”
Thus, a blend of innovative clickbait strategy along with push and pull marketing helped generate awareness and build brand association amongst online users about cyber security insurance by Bajaj Allianz.
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This serves as a public notice to raise awareness regarding the misuse of Logicserve Digital Private Limited’s (LS Digital) identity. It has come to our attention that certain individuals/entities are engaging in fraudulent activities by falsely representing themselves as employees, representatives, or agents of LS Digital. These perpetrators aim to exploit and deceive prospective job seekers by illegitimately offering employment opportunities through various online platforms such as [Telegram, WhatsApp, LinkedIn and other websites]. We understand that they are also reaching out to people via telephone calls, issuing counterfeit offer letters, conducting fake interviews and requesting financial deposits into specific bank accounts. We encourage the public to exercise caution and verify any such communications to ensure authenticity.
Please note that LS Digital never solicits any form of payment from prospective job seekers or candidates seeking employment opportunities and does not authorize any individual to collect money or enter into any monetary arrangements in exchange for job placements within the organization.
Our human resources/recruitment team exclusively corresponds through email addresses with the domain [LSDIGITAL.COM]. If you receive any communication from any other domain or through a generic email ID ending with Gmail/Yahoo domain regarding a job offer or interview call, exercise vigilance, as it may indicate a potential scam.
In the event that you believe you have fallen victim to recruitment fraud, we urge you to promptly report the incident to law enforcement agencies.