The Outcome
54%
ASINs showed improvement in BSR
50%
ASINs increased
51%
of ASINs showed growth in Sales revenue
ASINs showed improvement in BSR
ASINs increased
of ASINs showed growth in Sales revenue
Kitchenware market is a highly competitive landscape. The audience looks for complete information about the product, hence effective communication is key here. We revamped the content (Title, Bullets and Description) with trending, vernacular & relevant keywords.
Worked on setting a uniform format across all the listings for consistency by following the content guidelines provided by Amazon for a better reach and enable a clearer understanding of the product by the audience.
Keywords with maximum search volumes were used in title, bullets and description to improve organic ranking which subsequently helped improve the BSR of some of the products in the category
Competitor analysis was done to understand the best practices followed by the top players in the category
Listing hygiene recommendations which were not limited to content improvement, but image enhancements, A+, Brand Store etc