Efficient approach for sponsored Ads on Amazon increased revenue by 111% for a fitness food brand
The Outcome
10%
Rise in ATV
22%
Decline in Cost per conversion
42%
Decline in Overall COA
20%
Increase in Order rate
111%
Increase in Order rate
Rise in ATV
Decline in Cost per conversion
Decline in Overall COA
Increase in Order rate
Increase in Order rate
With increased awareness for health & fitness among people now, we decided to opt for Sponsored Ads on Amazon. We reached customers shopping at the category and the product level, helping raise awareness for the entire product range.
For SB campaigns, the key was creating a flexible structure & keyword buckets. We optimized different categories & keywords until the best outcome providing structure was developed.
To complement these awareness-dedicated campaign, we also ran Sponsored product ads to bring in conversions. This targeted at product-line level to only feature products within the same category.
We optimized the campaign by monitoring the bids on a daily basis.
Scaled up the top-performing categories to bring raise the order volume
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